The Spark of Inspiration 🍵
If I were to create a matcha brand, it would be Asahi, a modern take on Japanese tradition, crafted for the way we enjoy life today ✨
The Rise of Matcha: A $6.6 Billion Global Phenomenon
Matcha is experiencing explosive growth, with the global market projected to nearly double from $3.4 billion in 2023 to $6.6 billion by 2027. With matcha already thriving in markets like Japan and the US, there's an exciting opportunity to introduce an innovative matcha brand that captures this growing trend.
Every Morning Rises with Asahi🌞
The name Asahi means "rising sun" in Japanese, and it perfectly captures the essence of the matcha experience. Just like the first light of dawn, the matcha is designed to awaken and energize your day. This name reflects that special morning moment—when the sun rises, and you take your first sip of matcha. It’s where tradition meets your daily routine, as simple and refreshing as the sunrise itself.
It’s not the usual matcha 🌶️
Wanted to keep the usual matcha flavors but also add something more interesting like 🍠 Sweet Potato and 🔥 Spicy Japanese. Why? Because it is different. It is not what every other brand is doing. These unique twists are eye catching, fun, and have the potential to go viral on social media, especially TikTok. That is why the motto of the brand is simple: It is not the usual matcha. It is about standing out, sparking curiosity, and giving people something they will want to share.
Matcha, Influencers, and Pop-Up Magic
I am all about creating pop up events because they are such a fun way to bring the brand to life ⭐ Think about it: a cool, Instagram worthy spot filled with matcha lovers and influencers, all hanging out and trying Asahi 🌟 It is not just about the matcha, it is about creating those moments people want to share ✨ Influencers will even get their own signature matcha flavors 🪄, which makes it personal and exciting It is the perfect way to get people talking, sharing, and connecting with the brand 🤍 And let us be real, it is going to look amazing on social media 📱
Tools That Made It Happen✨
I used two tools that really helped bring Asahi to life. First, Visual Electric, it is my favourite for generating photos because it gives that soft, ashen look that is just perfect for branding. Then there is Grok, which I used to create influencer visuals. What I love about Grok is how it lets you use celebrity faces, making it super easy to create content that feels real and grabs attention. These tools made it so much easier to build a brand that looks great and really connects with people.