Creating Campaigns in Seconds

Rhode, the skincare brand, has skyrocketed past $100M in sales, and I wanted to explore how they did it. Using Runway, I transformed static photos into dynamic videos, and the results were stunning. This experiment showed me how close we are to a future where entire campaigns can be created from a single image. Imagine selecting elements, editing visuals, and finalizing content in seconds—complete creative control at lightning speed.

The Power of Oversized Products

In today's crowded digital landscape, oversized products have emerged as powerful marketing magnets, captivating audiences by disrupting the traditional scroll-and-go behavior on social media, while cleverly combining shock value with shareability to create viral moments that transform ordinary product launches into extraordinary brand experiences – making it clear that in the attention economy, sometimes bigger really is better. 

How I Created a Campaign in Seconds Using AI Tools

Using Runway, I transformed photos into dynamic videos in just a few clicks. The process was seamless: I uploaded the images, selected the desired effects, and let the AI generate engaging video content. This approach not only saved time but also allowed me to experiment with different styles and edits effortlessly. With tools like Runway, creating professional-quality campaigns is no longer limited to large teams or budgets—anyone can do it in seconds. This is the future of marketing: fast, creative, and accessible. 🚀

Target Audience

Rhode skincare enthusiasts (16-28) chasing the glazed look, with core buyers aged 21-28. Secondary: Trend-savvy content creators (18-35) who love turning oversized products into viral moments. 🎯